Countering Discounts – Discounting – Discount Pricing

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Are you winning the price wars?
Must I discount to compete? This is a strategic issue that every businessperson must resolve.
How does one decide? You know your cost for the goods and services you provide. If you’ve developed a strategic business plan with financial projections, then you know what you must charge to grow a profitable business. You keep abreast of your competitors’ prices, too. There’s something even more important, though: what do your customers think your products or services are worth?

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