CALL US: 1 (615) 525-4713 REQUEST A PROPOSAL
JOIN THE CONVERSATION 
logo design

LOGO DESIGN AND BRAND IDENTITY

brand identity

BRAND IDENTITY

Brand Identity Development is what we do. We deliver effective, creative, memorable and strategic Brand Marketing Solutions to our client partners. Your brand is your most valuable business asset. It needs to be carefully crafted, protected and strategically deployed to ensure it properly and authentically represents your business.

strategic business solutions

STRATEGIC BUSINESS SOLUTIONS

We show up every day to think strategically, solve problems and create meaningful business solutions. While we are constantly focused on innovation, we believe in the simple, not the complex. We believe in saying no to thousands of ideas, focusing instead on the few that are truly important and meaningful to Brand Development.

brand marketing

DEFINE AND BE YOUR BRAND

We help you clearly, define what your brand represents and develop a unique go-to-market strategy to target your demographic audience and attract new consumers and partners to your brand. As brand awareness matures we leverage multiple channels to promote loyalty. We believe in a "Go where your audience goes" philosophy.

GUIDING ENGAGING USER EXPERIENCES

BRAND IMAGE MATTERS

It is so important to be true to your brand and how it is, or will be perceived in the marketplace. Industry leaders can be identified immediately by their company logo. Logo Design is one of the most important brand considerations in a comprehensive go-to-market strategy.

BRAND MESSAGE

A successful Brand Marketing Strategy consists of a few simple but powerful concepts. You have to identify your target audience. There must be a well-defined need and your brand needs to be positioned as the solution. Now go and shout your message to the marketplace.

BRAND AWARENESS

While there are numerous channels to use to share your message or promote your brand, what’s important is to give people a reason to talk about your brand. Inbound Marketing solutions are very cost effective and provide accurate marketing campaign progress measurements.

STRATEGIC BRAND MANAGEMENT PROCESS

BRAND DISCOVERY

All effective marketing strategies are deeply rooted in fact. We utilize our comprehensive Digital Fingerprint Framework™ Brand Discovery process techniques, to reveal actionable insights to serve as a blueprint guiding the development of your unique internal and external marketing strategy.

BRAND STRATEGY

Brand Development and business velocity doesn’t happen by accident. It requires a measured marketing execution designed to meet your specific strategic goals and business objectives. A brand consists of the consumers brand perception of your organization, vision, value proposition, unique differentiation and scope of future opportunity.

UX AND UI DESIGN

Our Trademarked Digital Fingerprint Framework™ design process blends a combination of UX (User Experience) and UI (User Interface) design concepts and best practices. We build our brand marketing systems and tools to achieve your business' requirements. We fine-tune and implement them based upon your unique brand discovery results.

BRAND LIFTOFF

It’s Go Time! Now we leverage your powerful new marketing System Design to attack existing customers, develop exciting new markets, expand new communication channels and explore new business opportunity. Our creative team will develop compelling visual experiences to impact and guide each of your customers touch points.

ARE YOUR MARKETING EFFORTS ON TARGET?

CONTENT MARKETING

We develop a unique Marketing Plan that is focused on creating, publishing, and distributing content for your target audience the goal of which is to attract and energize new customers and extend existing marketing channels.

INTERNAL MARKETING

We assist our partners adopt, immerse, propagate, manage, and continue the core values, beliefs and paradigms needed to move their company to the next level. Your business' success is our success.

BRAND AGING SOLUTIONS

There are many reasons why companies suffer from brand aging. We created our Digital Fingerprint Framework™ Discovery process to specifically deal with this challenging issue. Before you shop for a new website or go looking for a new logo, let’s make sure it’s not time to evolve your entire brand image and footprint.

BRAND CONSOLIDATION

Translating your company brand and branding to a line of products or services is vital to effective and cohesive marketing and promotion. Our Digital Fingerprint Framework™ Discovery process directs the creative process to ensure seamless application across all strategic business units.

Brand Building Reference

What Is Brand Image?

A brand image provides a company or organization with a strong identity by strategically using words, images, and symbols. Brand identity is key to standing out and being noticed in a crowded marketplace. A successful brand image is immediately identifiable by consumers.

What Is Brand Awareness?

Brand awareness is the likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is particularly important when launching new products and services; and for a company to differentiate similar products and services from its competitors.

What Is Brand Equity?

Brand equity refers to the intangible value of a company or product name that causes consumers to pay more money than they would for a similar, competing product. High brand equity improves a company’s ability to generate revenue and profit and offers customers peace of mind in purchase decisions.

What Is Content Marketing?

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

What Is Internal Marketing?

With an internal marketing strategy, employees are treated as “internal customers” who must be convinced of a company’s vision and worth just as aggressively as “external customers.” The goal of internal marketing is to align every aspect of a company’s internal operations to ensure they are as capable as possible of providing value to customers. If a company can operate in a coordinated and standardized way, that company can provide a more consistent experience to their customers.

Internal marketing is based on the idea that customers’ attitudes toward a company are based on their entire experience with that company and not just their experience with the company’s products. Any time a customer interacts with an employee, it affects their overall satisfaction. Everyone from a sales clerk to an over-the-phone tech support specialist helps to shape that customer’s experience. Therefore, customer satisfaction is deeply dependent on the performance of a company’s staff.

{"single_open":"false","transition_speed":"300"}

SOME OF THE BRANDS THAT PLACE THEIR TRUST IN US

{"slides_column":"5","slides_scroll":"1","dots":"false","arrows":"false","autoplay":"true","autoplay_interval":"3000","ticker":"false","speed":"3000","center_mode":"false","loop":"true","rtl":"false"}

Marketing is too important to be left to the marketing department.

– DAVID PACKARD
The HP Way

If you find yourself overwhelmed and don't know which way to turn when it comes to branding your business or products you are not alone. It's always a good idea to partner with a marketing agency like 360 Site Design for some assistance in building brand identity and go-to-market strategies. We will work side by side with you and your marketing team or advertising agency to create a detailed marketing plan designed to capture the attention of your demographic and target market. We will analyze every aspect of your brand to ensure consistent delivery of your unique marketing message.

We want to be your partner! If you are seeking a relationship with an agency that is built on trust, capabilities, and commitment you have come to the right place! Let's talk about your success. Contact us today and get a FREE CONSULTATION.

Let's Do Something Extraordinary Together!

360 Site Design - Great Design... Happens By Design! - Brand Marketing - Brand Identity and Logo Design

Pin It on Pinterest

Share This